Trek Net and Kit Kat

CULTURE JAMMING is generally accepted as being a method employed by consumer activists and social critics to subvert a logo or other intellectual property of a brand to convey another message - often a satire of the original. TREK NET has taken to adopting the method as a fun marketing strategy, confident in the knowledge that the brands they are parodying will recognise the good nature of their intentions. Here the comic strip takes on the persona of the chocolate brand KIT KAT.